tag:blogger.com,1999:blog-55500590878240450862024-03-13T01:04:14.446-07:00Zachary J. DixonAnonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-5550059087824045086.post-53382817190991990772015-03-04T11:01:00.003-08:002015-03-04T11:01:47.686-08:00The Works of A. Aubrey Bodine<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">For the "Masterpieces" campaign I selected and featured some of my own personal A. Aubrey Bodine favorites. A. Aubrey Bodine was an award-winning Baltimore Sun photographer who's name is known by many in Maryland. These ads were meant to appeal to those looking for local artwork as decor. -ZJD</span></span></div>
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<br />Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-51094342353722634312015-03-04T10:55:00.000-08:002015-03-09T06:41:59.756-07:00One-Of-A-Kind Photos<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> My focus for this holiday campaign was on showcasing the value of a one-of-a-kind original print photo as a collectors item. These ads show crop-marks, and for the first time the backs of the photos which include the photo subject, card catalogue index number, the date published, the photographer's stamp, photographer's notes, the caption and the unique eight-character barcode ID it was assigned for the digitization and archiving process.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> Purchasing an original print was not the only way to purchase a photo. Customers did have the ability to purchase reprints, but reprints did not include any of the unique information on the back of the photo that a collector would cherish. -ZJD</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLumkyPAAlt5o4KeBorrIH_rXjlo_l-npC9Jk1PuvCt3fZu8yrGoT3ZXATmhpak9XIghpBCck82AR7Th_uMYnoBpOPdFsl_72PueHwOY7W5ZB2oRkGWxoIiACf8F-tCyJIRNq1XMeD1A0/s1600/BD564+copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLumkyPAAlt5o4KeBorrIH_rXjlo_l-npC9Jk1PuvCt3fZu8yrGoT3ZXATmhpak9XIghpBCck82AR7Th_uMYnoBpOPdFsl_72PueHwOY7W5ZB2oRkGWxoIiACf8F-tCyJIRNq1XMeD1A0/s1600/BD564+copy.jpg" height="400" width="393" /></a></div>
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Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-71586964948366295062015-03-04T10:40:00.002-08:002015-03-05T09:34:14.477-08:00The Past Makes a Great Present<div class="separator" style="clear: both; text-align: center;">
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> As photo requests continued to pour into my office I began to feel a real connection to our audience. Those customers who called to place photo requests started sharing with me the stories behind the photos. For the first time I understood the nostalgic feelings these photos commanded and how our ads could inspire, for many, an exciting walk down memory lane. </span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> One story that immediately stands out in my mind was about a Baltimore Colts cheerleader. One morning a woman called and requested a reprint of her riding 'Dixie' the Baltimore Colts mascot. She also shared with me the times she and the other cheerleaders practiced their routine in Druid Hill Park and how they had to purchase their own clothes and supplies to construct pompoms and posters for the games. This woman turned out to be Carolyn Clark, the first female mascot in a professional football league and one of the first Colts cheerleaders. What an amazing experience. I just spoke with someone rooted in Baltimore history. Ms. Clark would not be the last. Over the five-years I worked with photo collectibles, reproductions and licenses I spoke with countless people of note. One was the daughter of the man who invented the first metallic replacement hip!</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> So </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">in my next campaign for Baltimore Sun</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> I continued pushing this feeling of nostalgia into the local marketplace and promoted the Sun Store as THE place to find photos of yourself, your friends or your family. These ads were meant to promote community. You didn't need to be a celebrity to have your picture taken with the chance of being featured in the daily news. A baker, a zoo-keeper or even a young boy and his dog 'Frosty' had the chance for their time in the spotlight.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> In closing, I must credit my supervisor, Timothy Thomas, for developing the great tag line we used, "The Past Makes a Great Present." </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">-ZJD</span></div>
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Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-20334116026504107992015-03-04T09:20:00.003-08:002015-03-04T09:22:58.681-08:00Please Use Me in Your Ads<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> Out of "Own The Moment" came our next campaign "See! I told you I used to be an athlete." Over time we found that most photo reprint requests were not for subjects like: streetcars, tug boats, Maryland landscapes, Baltimore Harbor, horse racing or the Chesapeake Bay. There is a licensing need and there are collectors </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">for this type of subject matter, but most customers are simply interested in photos of themselves, their family members and their friends. </span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> During this campaign I had people calling me and asking me to use their image in an ad. Sometimes they would provide the photographer's name, date published or caption, but most times I had to search for them, in the digital archives, with only minimal details. But these conversations would more times than not lead to a sale.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> I wanted to appeal to the demand of our customers so this campaign focused on individual subject matter. </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Here are 9 of the 17 ads from this campaign.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuHPYDdhQV6QTxqAfMB1PmvKLDlCzPTp5xk3DTpRqO7ExXhkSYI6FyyZrVRByhH3vJfyGrEK8691ZowE4557yAGXwFcR8WZgOIeCS5f5UkPCZIg4SsJqrhOzNnuSDl07VyZqqpeMU-oo8/s1600/Leisl.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuHPYDdhQV6QTxqAfMB1PmvKLDlCzPTp5xk3DTpRqO7ExXhkSYI6FyyZrVRByhH3vJfyGrEK8691ZowE4557yAGXwFcR8WZgOIeCS5f5UkPCZIg4SsJqrhOzNnuSDl07VyZqqpeMU-oo8/s1600/Leisl.jpg" height="400" width="393" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB0nOGi0YYgEZoihIO-h-7KcDVYacdEILDDNyd89KLbASHRXivbpa4NAuAeXqwDHOlmA0mUicy8NbvldhAeAXVgyyPBkFWFrdyDmEYKzpIBSNkQDO7vUj8Ean5JdaooZ0Y-ScmaDyssWU/s1600/Basketball.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB0nOGi0YYgEZoihIO-h-7KcDVYacdEILDDNyd89KLbASHRXivbpa4NAuAeXqwDHOlmA0mUicy8NbvldhAeAXVgyyPBkFWFrdyDmEYKzpIBSNkQDO7vUj8Ean5JdaooZ0Y-ScmaDyssWU/s1600/Basketball.jpg" height="400" width="393" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaoY0fTSOcowDiYDjVCU1gRGu4_TyE8t_s89FBDigWMUm9M6Iq1XialpoaAwjpBnnDaOnBPmOkSh37f4zWpPbEXzsVa0i5RWzceUK1C6FY_gn-XfpHl5n7Q95yBl53SKq9ETReOhwbFuc/s1600/Butch.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaoY0fTSOcowDiYDjVCU1gRGu4_TyE8t_s89FBDigWMUm9M6Iq1XialpoaAwjpBnnDaOnBPmOkSh37f4zWpPbEXzsVa0i5RWzceUK1C6FY_gn-XfpHl5n7Q95yBl53SKq9ETReOhwbFuc/s1600/Butch.jpg" height="400" width="393" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6ucGtC9DlP6oePjEMOnqopg1laPdO4D0_mQy3QjThhkv5YhCsh6ZXUNWE77BHNXgdCNP1_9GMMdCmZ2_XCHMlJzY-dGFegB1jml0vV8mKqKbA-j8L9adn6wCFAT2RwWpddOSewbq1R8g/s1600/Dennis+Krouse.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6ucGtC9DlP6oePjEMOnqopg1laPdO4D0_mQy3QjThhkv5YhCsh6ZXUNWE77BHNXgdCNP1_9GMMdCmZ2_XCHMlJzY-dGFegB1jml0vV8mKqKbA-j8L9adn6wCFAT2RwWpddOSewbq1R8g/s1600/Dennis+Krouse.jpg" height="400" width="393" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJiFxCwX_Js1ogUSPTC8eaiDcusqLTW4yJ_Uo5NE57zgxRbC924NWaa69ArEVr-IcfyrvpImYU36SxMwTo9AKUB4VzgvftU2qbh-bIMtKxLCLUbgw7nMJshI1xwr3UYKBUDMp13P9-BKQ/s1600/George+Luckey.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJiFxCwX_Js1ogUSPTC8eaiDcusqLTW4yJ_Uo5NE57zgxRbC924NWaa69ArEVr-IcfyrvpImYU36SxMwTo9AKUB4VzgvftU2qbh-bIMtKxLCLUbgw7nMJshI1xwr3UYKBUDMp13P9-BKQ/s1600/George+Luckey.jpg" height="400" width="393" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3Zp9Ajnt8eCvQvlWH1cSwiTAG6cCB1MeC81Ro-QSYMkMoP0Y6_ibslkBBjwgwwq8kX7Avukpx8K1MmiHAB_qtYwQqRqKfTi9na-gZOK_2QkxJbpLYFSXc7rtssx4tIg5mzLLfaeiRAaA/s1600/Len+Hamm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3Zp9Ajnt8eCvQvlWH1cSwiTAG6cCB1MeC81Ro-QSYMkMoP0Y6_ibslkBBjwgwwq8kX7Avukpx8K1MmiHAB_qtYwQqRqKfTi9na-gZOK_2QkxJbpLYFSXc7rtssx4tIg5mzLLfaeiRAaA/s1600/Len+Hamm.jpg" height="400" width="393" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi27NjXNFEbLV9qNFk1EU_6vku8Fv2KzYCrHaZFtcW6Cw58uo9PjZUEtp5DNIGT5eX-H2-MT1DCRGlgPxOSrPNS8tJBpNEkzFoBjMza4o5B0fyUvxBr099lpr6s-K8uDpg9xFz5jelFRes/s1600/Gymnastics.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi27NjXNFEbLV9qNFk1EU_6vku8Fv2KzYCrHaZFtcW6Cw58uo9PjZUEtp5DNIGT5eX-H2-MT1DCRGlgPxOSrPNS8tJBpNEkzFoBjMza4o5B0fyUvxBr099lpr6s-K8uDpg9xFz5jelFRes/s1600/Gymnastics.jpg" height="400" width="393" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgds0YNlvU6Gqe0jAQJpGZxogqOtOuwuAG1q4GsCztaqEHL_xHJtAapDwGNCFsPjuNFckYRx6TN4DL-7YWDVS7EaDNWpxVQUWGkLC0MfIFA9fayDvQNe89fqt-sFQ7_6sLfSqW6BEm5L6Y/s1600/Lou+Alexander.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgds0YNlvU6Gqe0jAQJpGZxogqOtOuwuAG1q4GsCztaqEHL_xHJtAapDwGNCFsPjuNFckYRx6TN4DL-7YWDVS7EaDNWpxVQUWGkLC0MfIFA9fayDvQNe89fqt-sFQ7_6sLfSqW6BEm5L6Y/s1600/Lou+Alexander.jpg" height="400" width="393" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWy86OMvWR8wpZaYnfOplYSK8EtRatjXHlxkMDKBdRZhaxGv3ZjxZTPAiLJj0NjJt4G0n1fZyHwuoNhRHsGhr1cL7jNh2MU_-k0kzYysijbcwSILMR5U-CwIBycYKLPM7Yvi2lOAuiRjQ/s1600/Randy+Walker.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWy86OMvWR8wpZaYnfOplYSK8EtRatjXHlxkMDKBdRZhaxGv3ZjxZTPAiLJj0NjJt4G0n1fZyHwuoNhRHsGhr1cL7jNh2MU_-k0kzYysijbcwSILMR5U-CwIBycYKLPM7Yvi2lOAuiRjQ/s1600/Randy+Walker.jpg" height="400" width="393" /></a></div>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><br /></span></span>Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-20767930914593468882015-03-04T08:45:00.000-08:002015-03-04T08:46:55.396-08:00Owning The Moment<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> I've taken you through my final projects and my final marketing campaigns with The Baltimore Sun, but now I'm jumping back to my first. Let's go back to the photo digitization project of 2010. </span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> Having an entire archive of nearly 1-million digitized photos at its disposal, The Baltimore Sun wanted to get into the photo collectibles, reprints and licensing markets. We built the first campaign 'Own The Moment' around iconic local moments from its photo archives to grab the market's attention. Here are six of the 17 ads we used. -ZJD</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><b>Campaign Duration: June 2010 - December 2010</b></span></div>
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<br />Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-98308544211999992015-03-04T08:41:00.002-08:002015-03-04T08:41:15.750-08:00Adding Santa's Red Cap<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> I followed the format of my initial marketing campaign going into the holiday months. Only one thing changed. I added a red Santa cap on the head of each individual's portrait. This addition was simple enough, clean enough and conveyed my point. I didn't want to clutter the ad with a bunch of additional holiday non-sense.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> The two print campaigns for "Man In The Street" ran from September 2014 to December 2015 and generated $75k in sales for The Baltimore Sun. -ZJD</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNuMHcYnqShE9nPTjKNx8hGfQAHEMqO-Nbsth7vQgw6RCG82ONo2-sSfaxFsOc0G5WEvWsZfDPgXOjqj7bSKwPaotZDobMn1ilUR6ZNKBk4m47mHGsZ9ZhrbA4RVHZ4RvVtnAzx_EVWbQ/s1600/Sharpe.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNuMHcYnqShE9nPTjKNx8hGfQAHEMqO-Nbsth7vQgw6RCG82ONo2-sSfaxFsOc0G5WEvWsZfDPgXOjqj7bSKwPaotZDobMn1ilUR6ZNKBk4m47mHGsZ9ZhrbA4RVHZ4RvVtnAzx_EVWbQ/s1600/Sharpe.jpg" height="400" width="393" /></a></div>
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<br />Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-69633951760543112822015-03-04T08:31:00.001-08:002015-03-04T08:41:30.959-08:00Delivering A New Product to Our Marketplace<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> The following "Man In The Street" print campaign ran from September to November 2014. For this campaign I selected portraits of a few individuals discussed in the book. I made sure these portraits were in the public domain so we would avoid any copyright violations. I paired these portraits with a Baltimore Sun photo of the street that Baltimore City named after them. And lastly, I offered a brief explanation of who that individual was, the significance of the background image and a summary of the book. -ZJD</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdyshovgJIEObC9nxB7Xl7PtzMAwJ2ec_YfhAs3nCTL0IFA-NvO7qQDrzV7kgzdAABUY-9w3Ina4b-IUVkBF7R2yRN-pNx1ZC2uQvmgSGHvSgNVxWJmS8leEsqAyy27AxeuVySAJvVXCQ/s1600/Paca.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdyshovgJIEObC9nxB7Xl7PtzMAwJ2ec_YfhAs3nCTL0IFA-NvO7qQDrzV7kgzdAABUY-9w3Ina4b-IUVkBF7R2yRN-pNx1ZC2uQvmgSGHvSgNVxWJmS8leEsqAyy27AxeuVySAJvVXCQ/s1600/Paca.jpg" height="400" width="393" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh5oMAffyIL4XWtD9gSpYQcVrXTJxHjxhpZel05K0Q74NilVjBs7xj_hME3BuP3BUWGzk7OA5oJpUhSZm0Kkk3LbnBZNixsS0EWkWvhyu2APUmfRE9fLGw5YYqgCHxx_nzFNPqLPviR2A/s1600/Madison.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjh5oMAffyIL4XWtD9gSpYQcVrXTJxHjxhpZel05K0Q74NilVjBs7xj_hME3BuP3BUWGzk7OA5oJpUhSZm0Kkk3LbnBZNixsS0EWkWvhyu2APUmfRE9fLGw5YYqgCHxx_nzFNPqLPviR2A/s1600/Madison.jpg" height="400" width="393" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTFEpYR6UgLskfPt5LuOv730e6Iy_Oetmem-8qkN2HT_4Hnc4jJw7tbUHOU67mLMXkDvZ_71j-RhK220aIt3siX3I_wpk-M4vZ7qdrm83JKsyQ6T-UCItN7sguS022PDStd6K0heQaoZ4/s1600/Pulaski.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTFEpYR6UgLskfPt5LuOv730e6Iy_Oetmem-8qkN2HT_4Hnc4jJw7tbUHOU67mLMXkDvZ_71j-RhK220aIt3siX3I_wpk-M4vZ7qdrm83JKsyQ6T-UCItN7sguS022PDStd6K0heQaoZ4/s1600/Pulaski.jpg" height="400" width="393" /></a> </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWsb41xE0eskL4qW506VCz2B3HN_3g1lZZwHIVk8sJ7Lu4j1_KVfBegp9k_lRkYPfezNdo9R1PWGENv6JtU7AzcJ2lP4SRMHUAupxTMptMH2Zh8yxODjlfDptftiPDm42kypOUYBQ1XC0/s1600/Key.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWsb41xE0eskL4qW506VCz2B3HN_3g1lZZwHIVk8sJ7Lu4j1_KVfBegp9k_lRkYPfezNdo9R1PWGENv6JtU7AzcJ2lP4SRMHUAupxTMptMH2Zh8yxODjlfDptftiPDm42kypOUYBQ1XC0/s1600/Key.jpg" height="400" width="393" /></a></div>
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<br />Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-15193428387028640582015-03-04T07:34:00.001-08:002015-03-04T07:39:05.723-08:00A Good Formula<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> While "Written Under Fire" was switching hands between both designer and proofreader I began contemplating subject matter for my second book. Fortunately, I didn't have to go far. Paul McCardell, the very knowledgeable Baltimore Sun librarian, approached me and described an idea for a second text-heavy book. The series was called 'Man In the Street.' A number Baltimore Sun journalists contributed to this interesting series which regularly ran in The Sunday Sun from 1949 to 1954. 'Man In the Street' focused on the individuals behind the most popular Baltimore street names and why they were bestowed such an honor. Fait avenue for example:</span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> <span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"> "Thanks to William Fait, Baltimoreans of the 1890s enjoyed softshell crabs in the dead of winter and </span></span></span><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif; font-size: x-small;">oyster stew in </span></div>
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif; font-size: x-small;"> the </span><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif; font-size: x-small;">heat of summer. So for that matter, did the citizens of Chicago, Kansas City and </span><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif; font-size: x-small;">Denver. [ . . . ] It was William's </span></div>
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif; font-size: x-small;"> business </span><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif; font-size: x-small;">and political activities, together, that prompted the City </span><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif; font-size: x-small;">Council to change the name of the eastern part </span></div>
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif; font-size: x-small;"> of Lancaster </span><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif; font-size: x-small;">street to Fait avenue." (Dixon 41)</span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> Again, all of the content used in this book was repurposed from the microfilm (which needed to be retyped) and the Digital Fortress photo archives. Instead of a timeline narrative I organized the book alphabetically. When completed we had a 154-page book.</span></span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"> The book was positively r</span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">eviewed in the American Name Society's March 2015 publication 'Names: A Journal of Onomastics.' Dr. Bob Hieronimus' at WCBM 680 and Dan Rodricks at WYPR 88.1 invited me to speak about the book during their entire hour-long slot. Unfortunately, at the time of my layoff I had only spoken on Dr. Bob Hieronimus' show.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> "Man In The Street" was grossly successful, generating $75k in four months for The Baltimore Sun. Combine this new revenue with the </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">$65k</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> </span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">from "Written Under Fire" and we replicated and improved upon the successes of "Days Remembered!" We found the right formula in 2014 by digging for rich text-heavy content our market found interesting. I'd love to know how well both of my books continue to sell in 2015. -ZJD</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><span class="Apple-style-span" style="font-family: Times; font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlK6EcjsIra-yNqES3rIFEYxiVrgAfEY4OpPvVHCn4o2bN9dTDZ0AdgTZ-614gwdMav8hmUtGt-Jr9Rr_K0z0N2bsB-MCae8K49mYmkKI0r7RWnuH88T1DCiO_jTXTTJBWdDZQ-N22KIg/s1600/MITS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlK6EcjsIra-yNqES3rIFEYxiVrgAfEY4OpPvVHCn4o2bN9dTDZ0AdgTZ-614gwdMav8hmUtGt-Jr9Rr_K0z0N2bsB-MCae8K49mYmkKI0r7RWnuH88T1DCiO_jTXTTJBWdDZQ-N22KIg/s1600/MITS.jpg" height="400" width="297" /></a></span></span></div>
Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-32332924650949053612015-02-24T06:18:00.002-08:002015-02-24T06:18:55.897-08:00Winter Sets In<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">It was now 2015 and I wanted to rake up any post-holiday sales I could gather. Frigid January temperatures and snow took hold of Maryland like it did it 70-years-ago to the day for the soldiers trudging through the Battle of the Bulge and the Ardennes forest. My final campaign would focus on just that. The wintry weather. </span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizr5iKOBVFMmRlhOIAv1Hj_hyphenhyphenlCT3YRjmumbNesPyiX_I4EAxONLcdIIRNKC7SlpAL5cUTbcSVNsV1ia_Y6H7JLlmelAU5SwUyXhA69KmwImuAxtfAcmVKFJ26UN3hOq3XCM71PG3_NSY/s1600/BD1127+copy.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizr5iKOBVFMmRlhOIAv1Hj_hyphenhyphenlCT3YRjmumbNesPyiX_I4EAxONLcdIIRNKC7SlpAL5cUTbcSVNsV1ia_Y6H7JLlmelAU5SwUyXhA69KmwImuAxtfAcmVKFJ26UN3hOq3XCM71PG3_NSY/s1600/BD1127+copy.jpg" height="400" width="393" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span class="Apple-style-span" style="font-size: xx-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">SNOW AND COLD MAKE A TOUGH FOE IN THE ARDENNES -- "If you can imagine an army fighting its way through the mountains of Garrett county in mid-January, with ten to twelve inches of snow underfoot, the trees encased in frozen sleet, the temperatures 4 or 5 degrees above zero, the skies overcast with a constant threat of more snow - if you can image this, you'll have some idea of the ordeal through which American troops are passing in the battle of the Ardennes." - Lee McCardell - January 12, 1945</span></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAO63Rr5TeJgYFTmjHhoZ4xiub2vVDasjc9j9RT7soKxsrpB3kIOhv_UtfhtgSf4VTWZ_ECNl9KHTTX_1fWrZwLEYOyqo_KREP75hPdmFne14c6r8XDw9VZbu2zyoUsv6vs0P2j0Jx624/s1600/BD1131+copy.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAO63Rr5TeJgYFTmjHhoZ4xiub2vVDasjc9j9RT7soKxsrpB3kIOhv_UtfhtgSf4VTWZ_ECNl9KHTTX_1fWrZwLEYOyqo_KREP75hPdmFne14c6r8XDw9VZbu2zyoUsv6vs0P2j0Jx624/s1600/BD1131+copy.jpg" height="400" width="393" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span class="Apple-style-span" style="font-size: xx-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">IT'S A COLD, UNCOMFORTABLE UPHILL MARCH -- "It's a cold, sunless day. The icy road climbs steadily [. . .] Unwashed, unshaven with ten days' growth of full beards, knitted caps pulled down tightly over their ears, brown GI Turkish towels around their necks for mufflers, they look much older than they are. They shuffle along, dragging their galoshes through the snow in slow paced short steps of tire old me." - Lee McCardell - January 30, 1945</span></span></td></tr>
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Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com1tag:blogger.com,1999:blog-5550059087824045086.post-74885103366158954392015-02-24T06:06:00.000-08:002015-02-24T07:32:40.216-08:00The Perfect Gift for 'Sitting by an Open Fire'<div class="separator" style="clear: both; text-align: center;">
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In 2013 Sun librarian Paul McCardell went exploring in the publisher's vault which is located in the basement of The Baltimore Sun, and discovered a large cardboard box containing two vinyl-records. The box was labeled "Electrical Transcription / WFBR, Radio Centre, Baltimore, Maryland / SUNPAPERS OVERSEAS PGM. / FROM OVERSEAS / 12/25/1943." </span></span><br />
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">These two records, each 30-minutes in duration, were copies of a special Christmas radio broadcast sponsored by The Sun. The broadcast was originally transmitted across the Atlantic from 'Somewhere in England' and </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">aired locally by WFBR in Baltimore and nine other radio stations across the state. It also aired in Pennsylvania and Virginia.</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"> </span><br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">The special, organized by Sun war correspondents Lee McCardell and Holbrook Bradley, featured voices and performances of servicemen from the 29th Infantry Division, the Army Air Forces and women of the Red Cross and allowed many of them the opportunity to say hello to friends and family back home.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">The timing and rediscovery of such a treasure prompted Paul and multimedia editor Steve Sullivan to work carefully on digitizing the hour-long broadcast which was rebroadcast online via baltimoresun.com for its 70th anniversary on Christmas 2013.</span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ97aAHezoUxyvkB2xjXdrRTK8wPY_3NTiVO49IdvLq_SptXAxcZPcBBJfFEMUbLM5NJ_VAr3HiP3iT99i8hXFq0mM52q1Es9ZpwMaXm9AlGGAhtnY3VMlryNKOzGy5OeOUvPSy2Nzw0w/s1600/CDLabel.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ97aAHezoUxyvkB2xjXdrRTK8wPY_3NTiVO49IdvLq_SptXAxcZPcBBJfFEMUbLM5NJ_VAr3HiP3iT99i8hXFq0mM52q1Es9ZpwMaXm9AlGGAhtnY3VMlryNKOzGy5OeOUvPSy2Nzw0w/s1600/CDLabel.jpg" height="312" style="cursor: move;" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px; padding-top: 4px; text-align: left;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">This commemorative CD is a re-recording of a special 1943 Baltimore Sun Christmas broadcast which brings to life the voices and music of more than two-score soldiers from Maryland, Pennsylvania and Virginia. The servicemen participating in the broadcast were stationed somewhere in the British Isles during their training for the invasion of Europe. Voices and performances include servicemen from the 29th Infantry Division, the Army Air Forces and women of the Red Cross.<br /><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-size: xx-small;"><br /></span>Now, let's jump ahead to August 2014. Sales for Written Under Fire continued to stay strong, but the holidays were approaching and I wanted to squeeze as much revenue out of this product as I could. I enlisted the help of multimedia editor Steve Sullivan to burn 300 copies of the Christmas broadcast onto CD-Rs while I purchased fiberboard CD sleeves for packaging, designed the CD label and sleeve cover, and assembled the finished product. We were going to bundle this CD with the book to increase sales. It worked! We sold out of the CDs multiple times and had to take backorders. This was a very good problem to have.<br /><br />To promote the CD/book bundle I designed the following two holiday ads. For these ads I selected two Sun photos depicting soldiers in a wintery-scene and just like in previous campaigns I colorized them. Then I again looked to the past for inspiration with style and template. <br /><br />I also promoted this CD as a supplement to the book because Lee McCardell and Holbrook Bradley, both correspondents in the book, organized the broadcast which featured many of the same servicemen from the same division they followed throughout the war.<br /><br /><b>Duration: November 2014 - December 2014</b></span></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUYrwAPt_53HqDnz302vJANr085Y24jWGpKDeReH_8dovkctV7UxFwOyL-P2IibfFmz-s9_ezzEQ9EtOpvsHmfwbJ3J8tEFPzb6CcMyPjeVJaPxIudCpKgadbHAyoT2KgOcJhr6XjlrZ8/s1600/BD1111+copy.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUYrwAPt_53HqDnz302vJANr085Y24jWGpKDeReH_8dovkctV7UxFwOyL-P2IibfFmz-s9_ezzEQ9EtOpvsHmfwbJ3J8tEFPzb6CcMyPjeVJaPxIudCpKgadbHAyoT2KgOcJhr6XjlrZ8/s1600/BD1111+copy.jpg" height="400" width="392" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span class="Apple-style-span" style="font-size: xx-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">"When I was out there [in the Ardennes], yesterday, I saw only one Christmas tree. Some soldiers posted along a road had set it up on top of their cannon which was aimed toward Germany. They had no Christmas bells and no tinsel with which to decorate it, but I think it was the bravest Christmas tree I have ever seen." -Lee McCardell - December 24, 1944</span></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMrpR7lgbBivBImaA365bhMD95_26tMTmRXze-ZKxrq4nOP0C1CWOlNzsbjiGOElJyujG3Has3i4Gp9gFA7P6iLzqXrrxHq0PndLCQsIMiTx9wxg-dO-jKqkeR5nUD7NjrSI5AhgqzPak/s1600/BD1117+copy.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMrpR7lgbBivBImaA365bhMD95_26tMTmRXze-ZKxrq4nOP0C1CWOlNzsbjiGOElJyujG3Has3i4Gp9gFA7P6iLzqXrrxHq0PndLCQsIMiTx9wxg-dO-jKqkeR5nUD7NjrSI5AhgqzPak/s1600/BD1117+copy.jpg" height="400" width="393" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span class="Apple-style-span" style="font-size: xx-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">"Good afternoon everyone, we're about to bring you a full-hour special broadcast direct from England. This broadcast is a Christmas present from the Sunpapers of Baltimore so that you may hear the voices of your servicemen and women overseas. The program was arranged in Britain by Lee McCardell, Holbrook Bradley and Thomas O'Neill. Literally dozens of your friends and neighbors have been standing by in Britain to wish you a Merry Christmas so with the very best wishes of the Sunpapers we take you to somewhere in England.' - WFBR of Baltimore, December 25, 1943</span></span></td></tr>
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Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-45465602190373421232015-02-21T09:38:00.001-08:002015-02-21T09:40:30.200-08:00Adding Some Color<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Late in August I began experimenting with colorizing black and white images in Adobe PhotoShop. Happy with my results I would go on to use these images promotionally for both Written Under Fire's facebook and print ads. As you can see I continued using the retro-look for the third advertising campaign, and I would continue using this stylization for all future campaigns to come.</span></span></div>
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<b><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Duration: August 2014 - November 2014</span></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5lUm1W6z76RnuHuIbPzCoB5R3AHZ1lAsKK256h6sh4KzgIrVfMpD-xzldpp8wvIJ8ZfFGMCeiVRBIb9RqhZfs3GLEw7BKJztIs2OGH4ZyVGLH98nbgS5L9hucUzaepvAlvXrwKkBGK8s/s1600/Metz.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5lUm1W6z76RnuHuIbPzCoB5R3AHZ1lAsKK256h6sh4KzgIrVfMpD-xzldpp8wvIJ8ZfFGMCeiVRBIb9RqhZfs3GLEw7BKJztIs2OGH4ZyVGLH98nbgS5L9hucUzaepvAlvXrwKkBGK8s/s1600/Metz.jpg" height="400" width="393" /></a> </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxGp7Nq2jjrWMcnL8-TgBL0mXEIwjgfNFXM0Vs9VyIPo0Op8pAAl96VN1iJ6pAWg1oV_88fHZA0sjAz7rZxPVfPeoDSgwNjkXRyuF0ZvEIMRTl4Q5EMLGDQ8EtOIMSbO3nJ8uZOyxNiZY/s1600/LandingCraft.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxGp7Nq2jjrWMcnL8-TgBL0mXEIwjgfNFXM0Vs9VyIPo0Op8pAAl96VN1iJ6pAWg1oV_88fHZA0sjAz7rZxPVfPeoDSgwNjkXRyuF0ZvEIMRTl4Q5EMLGDQ8EtOIMSbO3nJ8uZOyxNiZY/s1600/LandingCraft.jpg" height="400" width="393" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikVvEOLQL7PuSIxmveP6fey49hOwGYZTFZwKvy9AGX2Bk_LHk-AsozgmyPQEakNYDBpp0-F6hhH-oxQBb3dI3dz6tLtHerngTtfX6Xpmea8g65YuLfAowsPNNJMv_9wl9D2jcNhP-dZTg/s1600/Medic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikVvEOLQL7PuSIxmveP6fey49hOwGYZTFZwKvy9AGX2Bk_LHk-AsozgmyPQEakNYDBpp0-F6hhH-oxQBb3dI3dz6tLtHerngTtfX6Xpmea8g65YuLfAowsPNNJMv_9wl9D2jcNhP-dZTg/s1600/Medic.jpg" height="400" width="393" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-14212926296512211422015-02-21T09:25:00.000-08:002015-02-21T09:25:10.215-08:00A Retro Look<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">We successfully breached the market with the launch campaign and sales continued to hold into the third-quarter. But I wanted to continue the momentum by changing the creative. My inspiration for campaign number two came from World War II era propaganda posters and magazine advertisements. The retro-look of these ads needed to immediately grab the viewers attention and peak their interest.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><b>Duration: July - August 2014</b></span></span></div>
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<br />Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-15603326521122553872015-02-21T09:11:00.001-08:002015-02-23T12:37:13.796-08:00Print Campaigns<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">The Written Under Fire print promotions went through five phases overall. I didn't want the ads to get stale so when one campaign was active I was already working on the next one. </span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">With the launch campaign I wanted to draw the viewer in with imagery and narrative from the book. The previous books were all photo driven so I want to solidly convey that this book was text driven. I selected photos and paired them up with excerpts from the book. I also designed ads for specific days i.e. Memorial Day, D-Day in Normandy and Father's Day.</span></span><br />
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<b><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Duration: May 2014 - June 2014</span></span></b></div>
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<b><u><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Launch Ads</span></span></u></b><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><b>#1.</b></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7qIhyphenhyphenEwaErl5g6bjB9yLoI2Rwp8XAEZZQtYttuXNQDJmVUMrk0NoSwnQfB3cr_s0UDCAGFnp6ZjvK7NB6eCVLU8PxCYX4aAaFr_3xYAD4ln2yWgi3kPaGePUpu650_dbl_l-qKAJgc2g/s1600/BARMen.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7qIhyphenhyphenEwaErl5g6bjB9yLoI2Rwp8XAEZZQtYttuXNQDJmVUMrk0NoSwnQfB3cr_s0UDCAGFnp6ZjvK7NB6eCVLU8PxCYX4aAaFr_3xYAD4ln2yWgi3kPaGePUpu650_dbl_l-qKAJgc2g/s1600/BARMen.jpg" height="400" width="391" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: xx-small;"><b>"BAR MEN FORWARD!" </b>- "Come on," shouted Col. Van Bibber. "We'll have to clean 'em out--BAR Men forward--pass it back." Joes passed word back down the column: "BAR Men forward!" Two Browning automatic riflemen hurried forward. One crouched by either corner at the end of the street. Tanks were pouring fire from .50-caliber bow guns down Rue Don Pedro. BAR Men opened up. "Come on," shouted Van Bibber, waving his automatic. "Come On!" -Lee McCardell - July 4, 1944</span></span></td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
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<b><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">#2.</span></span></b></div>
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<tr align="left"><td class="tr-caption"><span style="font-size: xx-small;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>SAAR RIVER BRIDGE TAKEN</b> - "The attack on the bridge was no longer secret. From the far side of the river the Germans began firing at the engineers with rifles and machine-guns. "It was the most murderous small-arms fire I have ever seen in my life, "Colonel Philbin said later, "My hair actually stood on end as I watched those engineers of ours working under that fire." -Lee McCardell - December 5, 1944</span></span></td></tr>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: x-small;"><b># 3.</b></span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPxNPSq4VrCfWBgSjz5dq5NsDR6eCDwBg0JwKmzp9OHQMQX_e5b7h76ia4rTurjj5sQhzC5pCM7GmuqUuv20Th_SeV9dNPEXcg8FephxzNr7xrKFh8UJg27zH-zmzhFL44LJg85bnEiO8/s1600/Snow.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPxNPSq4VrCfWBgSjz5dq5NsDR6eCDwBg0JwKmzp9OHQMQX_e5b7h76ia4rTurjj5sQhzC5pCM7GmuqUuv20Th_SeV9dNPEXcg8FephxzNr7xrKFh8UJg27zH-zmzhFL44LJg85bnEiO8/s1600/Snow.jpg" height="400" width="393" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: xx-small;"><b>SNOW LIKE WHITEWASH</b> - Stark chimneys of Eschdorf's fire and shell-gutted houses come into sight above these snow banks. Snow conceals the dirty litter of their ruins. Snow turns stacks of empty shell cases into white pyramids. Snow half buries army trucks and trailers parked in fields around the village. What a mass of hidden battle scars spring will bring forth this year in the Ardennes when the first warm sunny days melt this merciful snow! -Lee McCardell - January 29, 1945</span></span></td></tr>
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<b><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><u>Memorial Day Ad</u></span></span></b></div>
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<tr align="left"><td class="tr-caption"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: xx-small;"><b>GETTYSBURG ADDRESS</b> - "...that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion - that we here highly resolve that these dead shall not have died in vain - that this nation, under God, shall have a new birth of freedom - and that government of the people, by the people, for the people, shall not perish from the earth." -Abraham Lincoln - November 19, 1863</span></span></td></tr>
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<b><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><u>D-Day in Normandy, June 6 Ad</u></span></span></b></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhakQLYrEnTSCs-96nmuJadWYeKMXnYgydZhDqXrc8kwXFhe9fipY72aXuDws4wkKXiiqgUy-zn5ZxpSpWDAoA8-pjA_x9PnV8ajCj2bq5RpMT9toLSgqFVN7cTMEaNUhmct-0wukdmzro/s1600/DDay.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhakQLYrEnTSCs-96nmuJadWYeKMXnYgydZhDqXrc8kwXFhe9fipY72aXuDws4wkKXiiqgUy-zn5ZxpSpWDAoA8-pjA_x9PnV8ajCj2bq5RpMT9toLSgqFVN7cTMEaNUhmct-0wukdmzro/s1600/DDay.jpg" height="400" width="393" /></a></td></tr>
<tr align="left"><td class="tr-caption"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: xx-small;">WHISKED TOWARD BEACH - Crowded into the vessel, some two dozen of us were whisked in through the fleet toward the beach. Wondering whether the sweepers and engineers had removed enemy mines and underwater obstructions, we hung on as the ship bounced over one wave, then through the next. We passed vessels showing evident signs of hits by enemy shore-fire or underwater mines. Then we were on the beach. - Holbrook Bradley - D-Day Plus 1, June 7, 1944</span></span></td></tr>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><b><u>Father's Day Ad</u></b></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRvFV6Q9sIma1BEvRIky-RP9yu7lNPBY7k70AA4a7Yjx2Qbx0k3OZUfWacfcWn-7bJmXM_Xz2F0_J5dXiR7jEZVVjOFaJYiMJvL6NFXF2eVwGy5-2XLm19r8MZvMOfua0wbcchZO-X7h4/s1600/FathersDay.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRvFV6Q9sIma1BEvRIky-RP9yu7lNPBY7k70AA4a7Yjx2Qbx0k3OZUfWacfcWn-7bJmXM_Xz2F0_J5dXiR7jEZVVjOFaJYiMJvL6NFXF2eVwGy5-2XLm19r8MZvMOfua0wbcchZO-X7h4/s1600/FathersDay.jpg" height="400" width="393" /></a></div>
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Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-57763201741871993882015-02-20T17:26:00.002-08:002015-02-22T09:36:28.909-08:00Using Facebook to Generate Pre-Launch Excitement<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Written Under Fire: Baltimore Sun Correspondents' from Normandy to the German Surrender is a 264-page paperback book published by The Baltimore Sun. I owned this project and worked on it from start to finish. My responsibilities included researching photos and microfilm libraries, selecting photos and articles, typing the articles and organizing them to create the narrative, working side-by-side with a designer and overseeing the design and scheduling of all marketing and promotional materials, seeking-out and closing trade agreements for the promotion of the book with outside organizations (i.e. The World War II Foundation, War History Online and the local VFWs and American Legions) selling the product online and taking customer's phone orders, and overseeing a fulfillment clerk responsible for the shipment of each order.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"><br /></span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">Prior to launch and before I started promoting WUF in The Baltimore Sun's 30-print publications I ran the following facebook ads to build up hype.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">April 15, 2014 - "Written Under Fire" - a new book from The Baltimore Sun about Maryland soldiers in World War II. On sale May 6. Learn more about the book http://baltimoresunstore.com/writtenunderfire</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Share this update and spread the word.</span></span><br />
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Caption: </span></span><span class="Apple-style-span" style="color: #222222;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">McCARDELL ALONG AS THE OLD MAN LEADS JOES OF THE 313th INTO CHERBOURG - YANKS BLAST PILLBOX -- American anti-tank platoon works its gun at point-blank range as it reduces a German strong point in the fighting that led to the capture of the port of Cherbourg. Photo by Lee McCardell.</span></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">April 15, 2014 - Holbrook Bradley was a Baltimore Sun War Correspondent during World War II. Learn more about him: http://baltimoresunstore.com/writtenunderfire/correspondents</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">April 17, 2014 - Lee McCardell was a Baltimore Sun War Correspondent during World War II. Learn more about him: http://baltimoresunstore.com/writtenunderfire/correspondent</span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPg-jqfrDF3YbcRQMK6nOzZeuIKyFf7VuNedaJQP5mS6cIDv_zuNcHYj-i2QvUfcYblJ022Jql-P0rOAeljtJkr5NQ1UX15eALOvcl9RpN6jpztKV5B39N1UUG3UtpKuvmyanTTqRAMXQ/s1600/cover+WRITTEN+UNDER+FIRE+-+3-19-14+copy.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPg-jqfrDF3YbcRQMK6nOzZeuIKyFf7VuNedaJQP5mS6cIDv_zuNcHYj-i2QvUfcYblJ022Jql-P0rOAeljtJkr5NQ1UX15eALOvcl9RpN6jpztKV5B39N1UUG3UtpKuvmyanTTqRAMXQ/s1600/cover+WRITTEN+UNDER+FIRE+-+3-19-14+copy.jpg" height="320" width="240" /></a></td></tr>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">April 21, 2014 - Share the official "Written Under Fire" book cover with your friends.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">April 22, 2014 - Maryland Rangers are seen here training for the invasion of occupied Europe somewhere in England. Click here and scroll down to explore the gallery: http://tinyurl.com/kfetu6g</span></span><br />
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">"Written Under Fire" goes on sale May 6.</span></span><br />
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Share this gallery.</span></span></div>
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<tr><td class="tr-caption" style="font-size: 13px; padding-top: 4px; text-align: left;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">April 23, 2014 - We had some fun this morning playing around with colors in Adobe PhotoShop. "Written Under Fire" goes on sale May 6.</span></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsjZzBDR2R0Urx93pp_nmOZcOm5-Gfdxh_6cv1ALk55h6GYryJJk1tKv86MddVLS23GaGhbdz2WN0_f5tLX080SQJqXkuVBB4Cdm36M0d8tH15NGScswrobPnhxsQJz3bzIGuekI0zzIM/s1600/5-Days.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsjZzBDR2R0Urx93pp_nmOZcOm5-Gfdxh_6cv1ALk55h6GYryJJk1tKv86MddVLS23GaGhbdz2WN0_f5tLX080SQJqXkuVBB4Cdm36M0d8tH15NGScswrobPnhxsQJz3bzIGuekI0zzIM/s1600/5-Days.gif" height="320" style="cursor: move;" width="320" /></a></td></tr>
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May 1, 2014 - Five days until the story begins. http://tinyurl.com/mix7yjs<br />
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Caption: </span></span><span class="Apple-style-span" style="color: #222222;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">AT SEA WITH McCARDELL - BALTIMORE OFFICERS -- Major William J. Witte, Captain Richard C. Hoffman 3d and Captain Robert J. Slingluff enjoy sunshine on deck as transport moves through calm seas. Officers and men alike wore life preservers during most of the trip to England. Photo by Lee McCardell.</span></span></span></div>
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May 2, 2014 - Four days until the story begins. http://tinyurl.com/mix7yjs<br />
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">Caption: ALL ASHORE: A view of Maryland troops stepping on English soil. Toting gear and rifles and wearing helmets, the men file down a gangplank from a lighter at British port of debarkation in the rain. Note British officer at right of photo. Photo by Lee McCardell.</span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0fk5071ZOhcYgxDI1tKgPb2Fx2UDkavsOUd4oh_RXCJNO85pvSIPyfyvkjm7z6BcnhvAue3M84gQC2-70ZVO375-XRr8ILK0NJiJapBPOvhU4UuCcsXZXuPHstVyg4H6A1c46cN1EXP8/s1600/3-Days.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0fk5071ZOhcYgxDI1tKgPb2Fx2UDkavsOUd4oh_RXCJNO85pvSIPyfyvkjm7z6BcnhvAue3M84gQC2-70ZVO375-XRr8ILK0NJiJapBPOvhU4UuCcsXZXuPHstVyg4H6A1c46cN1EXP8/s1600/3-Days.gif" height="320" style="cursor: move;" width="320" /></a></td></tr>
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May 3, 2014 - Three days until the story begins. http://tinyurl.com/mix7yjs<br />
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Caption: </span></span><span class="Apple-style-span" style="color: #222222;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">MARYLAND RANGERS -- IN SCOTLAND - TOUGHENING UP -- By way of developing arm and shoulder muscles and toughening the hands, Rangers go through exercises like this every day. Photo by Lee McCardell.</span></span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJC_bRk53tzHItrBmzLJ8Iu55z8ky0BRp0YWAxYhANlxM_UFAEAAmcJWpBEoP5msLkYsqPmkObuSbqa52RdI5VfK2TrDwe-f04KqrnxfvbUg97hZs7kkLLWA9WKY14McCfCEvnqy4AvJY/s1600/2-Days.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJC_bRk53tzHItrBmzLJ8Iu55z8ky0BRp0YWAxYhANlxM_UFAEAAmcJWpBEoP5msLkYsqPmkObuSbqa52RdI5VfK2TrDwe-f04KqrnxfvbUg97hZs7kkLLWA9WKY14McCfCEvnqy4AvJY/s1600/2-Days.gif" height="320" style="cursor: move;" width="320" /></a></td></tr>
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May 4, 2014 - Two days until the story begins. http://tinyurl.com/mix7yjs<br />
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Caption: </span></span><span class="Apple-style-span" style="color: #222222;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">BLUE AND GRAY troops board an LST en route for the French coastline for the invasion of Europe. Photo by Holbrook Bradley.</span></span></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJTyOHgZpBwxBe48_O6sxru355w4p99qwpYDQjMXs4PuKvI0Bw58NUD_moNa0ptBTmpc6zkHB0qwHMZUEL-b2a_j2AU-P2A05K0jp3Cdc8igbHC2QbHUK8xyYtbjXc1Dz3AqSqLnhoSUk/s1600/1-Day.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJTyOHgZpBwxBe48_O6sxru355w4p99qwpYDQjMXs4PuKvI0Bw58NUD_moNa0ptBTmpc6zkHB0qwHMZUEL-b2a_j2AU-P2A05K0jp3Cdc8igbHC2QbHUK8xyYtbjXc1Dz3AqSqLnhoSUk/s1600/1-Day.gif" height="320" style="cursor: move;" width="320" /></a></td></tr>
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May 5, 2014 - One more day until the story begins. http://tinyurl.com/mix7yjs</div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Caption: DRAWING CLOSE TO THE SHORE OF FRANCE -- The eyes of the 29th men on this invasion craft are on the Normandy beach which they are approaching and over which hangs a cloud of smoke created by exploding Allied projectiles. Photo by Holbrook Bradley.</span></span></div>
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May 6, 2014 - BREAKING: ON SALE TODAY - The voices of Baltimore Sun World War II correspondents sound off in "Written Under Fire." The book is filled with dispatches and photos from hot spots such as D-Day in Normandy, Brittany, Holland Fort Driant, Metz, Saar, Bastogne, Ardennes, Julich, Munchen-Gladbach, the Roer and Rhine Rivers, Neunburg, the Elbe and Reims.</div>
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Buy your copy @ http://tinyurl.com/mix7yjs</div>
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Share this update and spread the word.</div>
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</span>Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-46620302654540768902015-02-20T16:27:00.003-08:002015-02-25T16:54:46.854-08:00A New Direction<div class="separator" style="clear: both; text-align: left;">
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">From
childhood on, I've been fascinated by American history-specifically World
War II. I would revel in the company of my grandfather as he shared stories of
his time during the Battle of the Atlantic aboard the U.S.S. Croatan (CVE-25).
Being part of a fleet, which was known as a ‘hunter-killer’ group, serving
aboard a carrier ship tasked with locating and sinking German U-boats
certainly brought about many exhilarating narratives on my grandfather’s part.
As I grew older, crowd favorites such as <i>Saving Private Ryan</i>, <i>Battleground!</i>,<i> </i>or the <b>HBO</b> mini-series <i>Band of Brothers</i> carried great weight with me as I
recalled my grandfather’s service and sacrifices, as well as the many others
that did the same. With the launch of my book project, “Written Under Fire,” it
was with much excitement that I began to dive into the archives
and research The Sun's role in the fight to defeat the Nazis.<o:p></o:p></span></div>
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The Sun sent
correspondents Lee McCardell, Holbrook Bradley and Price Day, among
others, to cover the war in Europe. England, North Africa, Italy, and France
were just the beginning for these eager journalists. Their travels also
encompassed Holland, Belgium and Germany. With the war in the Pacific
theatre not to be forgotten, The Sun sent Howard Norton and Phillip Heisler to
keep Maryland’s residents in the know during wartime. <o:p></o:p></div>
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McCardell
followed troops in North Africa and Italy. On the morning of D-Day, before
troops had even landed, he flew with the Ninth Air Force on the first bomb run
of the Normandy beachheads. He described this as the "curtain-raiser of
the battle for western Europe.” Days later he landed in France and rejoined the
fight, which, for him, began in the port city of Cherbourg. Moving on from
there, he would be the first American reporter in Paris after the Allies
liberated the French capital. Succeeding Paris, he followed Patton, <i>aka</i> "The Old Man," and his
Third Army through Alsace-Lorraine, Fort Driant, Metz, Luxembourg, Bastogne,
the Ardennes (Battle of the Bulge), the Saar and the drive to Berlin. He was
one of the first to report on the atrocities in the Nazi death camps,
specifically in Neunburg, Bavaria. Later, he reported the momentous scene on
the Elbe when the American and Russian forces met for the first time. <o:p></o:p></div>
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Bradley
followed the 29th Division on D-Day in Normandy, through the French hedge-rows,
rode under fire in one of the first six tanks into Saint-Lo and was wounded in
Vire. He returned to the battle-hardened Twenty-Ninth, shortly after checking
himself out of the hospital, to continue in the breakout to Brittany, the siege
of Brest (where he witnessed the capture of the Nazis' massive concrete U-boat
pens) and continued on to Germany by route of the Siegfried Line, Aachen,
Julich and the Elbe.<o:p></o:p></div>
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Preceding
Europe, Day reported from North Africa, then Italy; specifically from the
battles of Anzio, Cassino, and Rome. Later, when The Baltimore Sun was the
sole newspaper worldwide to have its own reporter at the German surrender in
Reims, Price Day was there to report every detail.<o:p></o:p></div>
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What
adventure! What a story so deserving to be retold!<o:p></o:p></div>
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The
Baltimore Sun archive contains over 900 photos taken on the
frontlines by McCardell and Bradley. Considering this wealth of content,
and 2014 being the 70th anniversary of the Allied invasion of Europe, I pitched
a WWII photo book idea to the upper echelons of The Baltimore Sun. After their
deliberation, the book was approved, and I was in business. The
digitizing process from 2010 captured the publication dates and photographer's
names for each photo from the archive, but because there were no captions, for
the OCR reader to scan, there was little to no chance of knowing who or what it
was [as a viewer] you were looking at in each photo.<o:p></o:p></div>
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November
2013: I was still in the researching stages, for the book, when I realized that
without adequate captions the only way to make it happen would require
going into the microfilm archives. So I spent many long but rewarding days
feverishly paging through the microfilm archives of The Baltimore Sun, The
Evening Sun and The Sunday Sun using the publication dates on the backs of
the photos to locate the captions, add them to the digital archive and
ultimately to the manuscript.<o:p></o:p></div>
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As I
was working on the captions, I encountered another problem: the long periods of
time between each set of photos. For example, there were many photos from D-Day
in Normandy, fighting in the Norman hedgerows and the Brittany campaigns
(June-September, 1944), but then there were no photos to be found until the
conclusion of the Metz campaign (November-December, 1944). What could I use to fill the
gaps in the timeline? Then it dawned on me. I could create my narrative by
filling the gaps with McCardell's, Bradley's and Day's numerous articles
and dispatches. I'd been paging through them for weeks while gathering the
photo captions, and they would solve my problem while complementing the photos
within the book. This photo book would now be a more text-heavy piece,
supplemented with photos. After the less than stellar performances of “Maryland
Exposed” and “The Darkroom,” I felt that changing the direction from strictly
photos to a narrative was a good move.<o:p></o:p></div>
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From
that moment I embarked on a massive four-month stint of poring over Holbrook
Bradley's book, “War Correspondent,” studying the timeline of the European
theatre, researching the archives for dispatches that followed that timeline,
and creating a narrative. All of the selected dispatches came from microfilm so
there weren't any text files I could use to provide the designer. In addition
to my normal daily responsibilities as manager of business development
department, I spent most days, nights and weekends typing each dispatch
word-for-word. I was typing so much that I wore out my keyboard and needed to
have it replaced! But I didn't care. I was bringing the forgotten stories of
McCardell, Bradley and Day, which hadn't been told in 70 years, out of
obscurity. By the time the manuscript was proofread (<i>three times</i>) and the designer laid out the
book, we had thirteen chapters and a 264-page book! <o:p></o:p></div>
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Of the
five books I did for The Baltimore Sun, “Written Under Fire” is the one I am
most proud of, as well as the one I was most excited to work on and
promote. I secretly hoped that after the book was published, Tribune
Broadcasting would take interest in the story and do its own TV
mini-series. I can dream!<o:p></o:p></div>
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From May
2014 through January 2015, “Written Under Fire” generated $65k in new revenue. Much of this success was due to the marketing campaigns I produced. We were back on track!<br />
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-ZJD</div>
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Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-85093817059289088042015-02-20T16:27:00.002-08:002015-02-23T14:17:59.627-08:00Let's Try It Again<br />
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<span class="Apple-style-span" style="font-size: x-small;">Going into 2013 I had some big numbers to both replicate and improve upon. My answer to the successful book Days Remembered was Maryland Exposed: Iconic Photography of The Baltimore Sun. This book would be a sequel in what ultimately would become a book trilogy. ME would again take advantage of the wealth of imagery in The Sun's newly digitized photo archive. Like with DR I had a skeleton crew to work with, so any content we used would need to be entirely repurposed. ME was a photo study of the different cultural aspects of Maryland. Each chapter in the 190-page book focused on a new theme ranging from: life in Annapolis, life on the Chesapeake Bay, Baltimore harbor, equestrian life, Maryland agriculture, weather and transportation.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">The Darkroom: Iconic Photography from Seven Baltimore Sun Photographers would be the final chapter in the Baltimore Sun Iconic Photography trilogy. </span><span class="Apple-style-span" style="font-size: x-small;">The Darkroom, a 190-page paperback, showcased the works of seven of award-winning Baltimore Sun photographers: Hans Marx, Richard Stacks, Robert F. Kniesche, William L. Klender, Ellis J. Malashuk, Walter McCardell and A. Aubrey Bodine.</span></div>
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<span style="font-size: x-small;">Both books failed to captivate the public and generate customers or sales. Each book was sold on the Baltimore Sun Store's website for $19.99. Beginning in November and December I moved to bundle the two books with Days Remembered for a discounted price of $49.99. Customers bit for the holidays, and saved $10, but this wasn't enough to compete with the sales from DR in 2012.</span><span class="Apple-style-span" style="font-size: x-small;"></span></div>
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<span class="Apple-style-span" style="font-size: x-small;">Despite being good products Maryland Exposed and The Darkroom were severe let-downs and only generated $12,000 in total revenue. Was DR a one-time fluke? I needed to find out in 2014.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Times; font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9FvQ7Gdv4xat64sN4S-GqTTDrgcNhr0fMchUV1olZqmHWWFUkBj_apQo4M7qLjTV9SfMM5U1YrK7AzgtYxMIqHHHksQWKdH74LPopJd3uPLljkhNqDvKHOwvdJND4vBrgpjazUA34wog/s1600/TheDarkroom.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9FvQ7Gdv4xat64sN4S-GqTTDrgcNhr0fMchUV1olZqmHWWFUkBj_apQo4M7qLjTV9SfMM5U1YrK7AzgtYxMIqHHHksQWKdH74LPopJd3uPLljkhNqDvKHOwvdJND4vBrgpjazUA34wog/s1600/TheDarkroom.jpg" height="400" width="393" /></a></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;">My responsibilities included:</span></div>
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<ul style="font-family: Arial, Helvetica, sans-serif;">
<li><span class="Apple-style-span" style="font-size: x-small;">P&L</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Establishing deadlines</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Assigning roles and responsibilities</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Leading a team four individuals in multiple brainstorming sessions to conceive the book's theme</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Research of material (i.e. photos and captions)</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Selection of material (i.e. photos and captions)</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Editing selected photos in PhotoShop per the designer's specifications</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Working directly with a designer on the layout, design and cover design</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Working with a copy editor to manage a proofreader</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Selecting content to post on the Maryland Exposed landing page</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Working with a web designer on the layout and design of the ME landing page</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Working with the art department on the marketing and promotional content (i.e. print ads, online ads, emailed ads, social media)</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Managed a clerk responsible for taking orders fulfilling them</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;">Customer service</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Sales and revenue tracking</span></li>
</ul>
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Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-53179924285988918752015-02-20T16:27:00.001-08:002015-02-20T17:52:06.326-08:00Days Remembered<!--StartFragment-->
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">I continued to harvest revenue opportunities from the digitizing initiative by publishing The Sun's first photo book since 2001, Days Remembered: Iconic Baltimore Sun Photography. The main benefit of this book was not having to create or pay for any new content. Everything in the book was repurposed content.</span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnXy9magbsJDxfeAgMf1GRlOXdsnbhB9UvkJdEWGHBeP75EbXmt7BQW5mQBQPtK9QBaFSViJqudae2xXWSBRoNJQjm2wfHh7ZAEENrtsCozLOcp0M8kAywJn74d68fNwOsATn1UlYMAsw/s1600/DaysRemembered.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnXy9magbsJDxfeAgMf1GRlOXdsnbhB9UvkJdEWGHBeP75EbXmt7BQW5mQBQPtK9QBaFSViJqudae2xXWSBRoNJQjm2wfHh7ZAEENrtsCozLOcp0M8kAywJn74d68fNwOsATn1UlYMAsw/s1600/DaysRemembered.jpg" height="400" width="393" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"> A holiday print ad for Days Remembered. Circa. 2012</td></tr>
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<span class="Apple-style-span" style="font-size: x-small;">Days Remembered was a great opportunity for us to use the wealth of The Sun's digital photo archive (previously an idol asset) and turn it into new revenue. DR was a ten-chapter book that covered the changing landscape of Baltimore and Maryland from the 1910's through to the 2010's. Complete with an introduction, a dedication, chapter introductions, numerous photos and photo captions this 170-page paperback book covered a new decade.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">DR was originally published as an item to celebrate The Sun's 175th anniversary. However, wildly successful and generating over $100k in revenue I was tasked to replicate its success again in 2013.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">My responsibilities included:</span></div>
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</div>
<ul>
<li><span class="Apple-style-span" style="font-size: x-small;">P&L</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Establishing deadlines</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Assigning roles and responsibilities</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Leading a team four individuals in multiple brainstorming sessions to conceive the book's theme</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Research of material (i.e. photos and captions)</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Selection of material (i.e. photos and captions)</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Editing selected photos in PhotoShop per the designer's specifications</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Working directly with a designer on the layout, design and cover design</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Working with a copy editor to manage a proofreader</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Selecting content to post on the Days Remembered landing page</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Working with a web designer on the layout and design of the DR landing page</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Working with the art department on the marketing and promotional content (i.e. print ads, online ads, emailed ads, social media)</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Managed a clerk responsible for taking orders fulfilling them</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;">Customer service</span></li>
<li><span class="Apple-style-span" style="font-size: x-small;"></span><span class="Apple-style-span" style="font-size: x-small;">Sales and revenue tracking</span></li>
</ul>
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</span>
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Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-44897345824516679882015-02-20T12:46:00.001-08:002015-02-21T07:13:41.399-08:00Digitizing an Archive<div class="separator" style="clear: both; text-align: center;">
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<tr><td style="text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc1ICvGI_jNVMTka1vr66TllMKFPH-etwWjRpv6_HYMt0R7EU2O4gR6tMuUTXRjEUd05_Iq2_Eujie8FxZHJD3-BJWM2Cmh9tLKYBH8YWijb0a4yLt_jMv9U8ndNY9UCGC6GzRoDSgoZ8/s1600/IMG_0252.JPG" height="320" style="cursor: move; margin-left: auto; margin-right: auto;" width="240" /></td></tr>
<tr><td class="tr-caption" style="font-size: 13px; padding-top: 4px; text-align: center;"><span class="Apple-style-span" style="-webkit-text-decorations-in-effect: underline; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP4Xj85hxMFjhJ1yBlg6tBq555sejyUYz2AY28mSbce8ou0Kxz1D_FpbbcgC90RK7iAO4YZ7zbIIbbBfbadsG9lZ2T91YwGLPjSgnnACOGd7Qr5HzCBbqccQvyb5MmxkwqbgUN5sfeVaU/s1600/IMG_0250.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP4Xj85hxMFjhJ1yBlg6tBq555sejyUYz2AY28mSbce8ou0Kxz1D_FpbbcgC90RK7iAO4YZ7zbIIbbBfbadsG9lZ2T91YwGLPjSgnnACOGd7Qr5HzCBbqccQvyb5MmxkwqbgUN5sfeVaU/s1600/IMG_0250.JPG" height="320" style="cursor: move;" width="240" /></a></span></td></tr>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><div style="font-family: Times; font-size: medium; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">In 2010 I was offered a job managing The Sun's newly formed business development department and I quickly jumped on the opportunity. My first project in this role was the digitizing, cataloging and sale of the entire Baltimore Sun photo archive.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;">My responsibilities included managing the prioritizing, labeling, shipping, digitizing and cataloging of 1-million archival Baltimore Sun photos in only two-years.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">I also worked as the liaison who oversaw the workflow between four organizations: The Baltimore Sun (TBS), Image Fortress, CTI and Masterpiece Marketing Group (MMG).</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">I managed two clerks who were primarily responsible for three very important and necessary tasks. First, pulling folders from a priority list designated by the auctioning company MMG.</span><br />
<span class="Apple-style-span" style="font-size: x-small;"><br /></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCXuDiqNla6helP2fvl_l7C7RkKMZ0cvZjX3Py_MelY8tmcI4k46pdXsV1mRtLqVoRNgpopmtGpHGJJk-hFUK2uBCWldfT0TtgNyZNFXL22K-2psC_QVnKmGu_EHH4w2IdDK4iWSVNbx4/s1600/OtherStamp.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCXuDiqNla6helP2fvl_l7C7RkKMZ0cvZjX3Py_MelY8tmcI4k46pdXsV1mRtLqVoRNgpopmtGpHGJJk-hFUK2uBCWldfT0TtgNyZNFXL22K-2psC_QVnKmGu_EHH4w2IdDK4iWSVNbx4/s1600/OtherStamp.jpg" /></a><span class="Apple-style-span" style="font-size: x-small;">Next, confirming and then assigning the proper copyright to each photo. </span><span class="Apple-style-span" style="font-size: x-small;">All photos ingested by the digitizing company, CTI, automatically defaulted to a Baltimore Sun copyright, but s</span><span class="Apple-style-span" style="font-size: x-small;">ome of the photos in the archive were not actually taken by TBS photographers. Many photos were handouts provided by outside agencies like Wide World Photo, United Press International and the Associated Press. </span><span class="Apple-style-span" style="font-size: x-small;">In order for TBS to distinguish outside copyright holders from its own these clerks would stamp the word "Other" on the backs of all the photos they determined were handouts. CTI would then key "Other" into the copyright holder metadata field before the image file was ingested into the Digital Fortress archive. Since TBS could not license or sell reprints of these "Other" images they held no monetary value and were deleted from the Digital Fortress archive to save on storage fees, but only after the original hard copy print was sold. MMG needed the thumbnail images to post on eBay and other sales channels.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">And last, these clerks were responsible for barcoding and shipping 7,000 photos a week and 28,000 photos a month to CTI. These numbers were mandated in a pre-determined contractual schedule, and I'm proud to say that TBS finished this project months ahead of time.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">The project began at the box level, followed by the folder level and ending at photo level. Each tier received its own unique barcoding naming convention. For example the clerk would:</span><br />
<span class="Apple-style-span" style="font-size: x-small;"> 1.) Label b</span><span class="Apple-style-span" style="font-size: x-small;">ox, A-1090-BS, scan the box barcode into the tracking software and essentially open the box.</span><br />
<span class="Apple-style-span" style="font-size: x-small;"> 2.) Label f</span><span class="Apple-style-span" style="font-size: x-small;">older, AE-5055-BS, scan the folder barcode into the tracking software and essentially open the </span><br />
<span class="Apple-style-span" style="font-size: x-small;"> folder.</span><br />
<span class="Apple-style-span" style="font-size: x-small;"> 3.) Label photo, BFA-466-BS, scan the photo barcode into the tracking software and essentially place it in </span><br />
<span class="Apple-style-span" style="font-size: x-small;"> inside the folder which is inside the box.</span><br />
<span class="Apple-style-span" style="font-size: x-small;"> 4.) Continue labeling and scanning the other photos contained in folder AE-5055-BS.</span><br />
<span class="Apple-style-span" style="font-size: x-small;"> 5.) Scan the folder barcode once all photos in AE-5055-BS have been scanned. Thus closing out the folder in </span><br />
<span class="Apple-style-span" style="font-size: x-small;"> the tracking software.</span><br />
<span class="Apple-style-span" style="font-size: x-small;"> 6.) Repeat the folder and photo process until the box is full.</span><br />
<span class="Apple-style-span" style="font-size: x-small;"> 7.) Scan the box barcode again to close the box.</span><br />
<span class="Apple-style-span" style="font-size: x-small;"> 8.) Ship to CTI</span><br />
<span class="Apple-style-span" style="font-size: x-small;"><br /></span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-size: x-small;">CTI scanned fronts and backs of each photo in full-color and in high-resolution and was</span><span class="Apple-style-span" style="font-size: x-small;"> also responsible for capturing important metadata from the backs of each photo. This metadata included: folder subject, photo subject, photographer's name, publication date, caption and copyright holder. </span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><br /></span>
<span class="Apple-style-span" style="font-size: x-small;"><u>Folder barcode</u>: AE-5055-BS</span><br />
<span class="Apple-style-span" style="font-size: x-small;"><u>Folder subject</u>: John Powell</span><span class="Apple-style-span" style="font-size: x-small;">Photo barcode: BFA-466-BS</span><br />
<span class="Apple-style-span" style="font-size: x-small;"><u>Photo subject</u>: Boog Powell</span><br />
<span class="Apple-style-span" style="font-size: x-small;"><u>Photographer's name</u>: Harris</span><br />
<span class="Apple-style-span" style="font-size: x-small;"><u>Publication date</u>: 10/16/1970</span><br />
<span class="Apple-style-span" style="font-size: x-small;"><u>Caption</u>: </span><span class="Apple-style-span" style="font-size: x-small;">October 16, 1970 - LA DOLCE VITA -- Boog Powell, with victory cigar clenched between teeth, frolics after victory. Photo by Carl D. Harris BFA-466-BS</span><br />
<span class="Apple-style-span" style="font-size: x-small;"><u>Copyright holder</u>: The Baltimore Sun</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">After digitizing each photo CTI uploaded the images and the associated IPTC metadata to a digital archive, maintained by Image Fortress. In the Digital Fortress archive each photo was searchable, and thumbnails and high-res images could be found and downloaded by those with the proper authorization. Please feel free to stop and browse the TBS archive by following this URL http://baltimoresun.imagefortress.com.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;">This project preserved The Sun's photo archive. By digitizing the 1-million photos, capturing valuable metadata and making them searchable this project created the opportunity for long-tail revenue streams through: photo books, photo reprints, photo licensing, countless blogs and newspaper subscriptions. </span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">All of the hardcopy photos were sent to an auctioneer responsible for selling them online to the highest-bidder.</span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;"> </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">These bidders are mostly collectors and preservationists. Sales of the original prints have generated $2,500,000 to-date.</span></span></div>
</span>Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-3738709658213581532015-02-20T12:01:00.003-08:002015-02-20T17:52:49.450-08:00A Step Up<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">In 2009 The Sun sold both satellite offices and consolidated both teams. We were now based out of The Sun's Calvert street location. Later in the year I was also promoted. While maintaining the responsibilities from my former desk, I now additionally oversaw four other local retail sales assistants who carried the same workload.</span></span></div>
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• I was responsible for training new sales assistants on the ad order entry process.</span></span><br />
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">My Accolades:</span></span><br />
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">2009 Support Person Sales Leader of the Year (Winner)</span></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8SJZm3TQBSx7TSDDvd3jzc7xemOXRNVRi6iEXOPUEryJ83iyxu4gNLhyphenhyphenMjvBrSyY0CuJExRCTeJ_Pv50idAMuOsVKOQwlXifR3aKMIaWaZFvq3qbyzPC3uPvoMFjDc6lwzMV_KKn64r8/s1600/IMG_0072_1.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8SJZm3TQBSx7TSDDvd3jzc7xemOXRNVRi6iEXOPUEryJ83iyxu4gNLhyphenhyphenMjvBrSyY0CuJExRCTeJ_Pv50idAMuOsVKOQwlXifR3aKMIaWaZFvq3qbyzPC3uPvoMFjDc6lwzMV_KKn64r8/s1600/IMG_0072_1.JPG" height="320" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Enjoying an Orioles game during their 2009 Season. Compliments of The Sun for my hard work. </td></tr>
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Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-57245368205722532302015-02-20T11:55:00.002-08:002015-02-20T12:55:24.004-08:00<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-4PM09Hk6d4c/VOeQ93digUI/AAAAAAAABUo/fiLQL_Y8RB0/s1600/15%2B-%2B1" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-4PM09Hk6d4c/VOeQ93digUI/AAAAAAAABUo/fiLQL_Y8RB0/s1600/15%2B-%2B1" height="164" width="400" /></a></div>
Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-53099551122322855702015-02-20T11:47:00.000-08:002015-02-20T14:48:12.338-08:00My First Job Out of College<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="font-size: x-small;">After graduation I moved to Baltimore City and in June 2007 I began my first job as an advertising sales assistant for the Baltimore's Sun's satellite office located in Hanover, Maryland. After a few months I was the sales assistant for two satellite offices one in Hanover and the other in Columbia.</span></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiayJgYwKEGDVwvYzxJU0tEt0Y1NBAWj8vKt2bUT-9ixFvnBkKnYKufhcqCd5rhbMhn3NSHh7cd-FCr8_nsOnZ-DNqRg-6U0jx-II2SV5vG0-7N4ZrAw7BiTU3yAN3s1NFuedqN1Frcq-s/s1600/DSCF6011.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiayJgYwKEGDVwvYzxJU0tEt0Y1NBAWj8vKt2bUT-9ixFvnBkKnYKufhcqCd5rhbMhn3NSHh7cd-FCr8_nsOnZ-DNqRg-6U0jx-II2SV5vG0-7N4ZrAw7BiTU3yAN3s1NFuedqN1Frcq-s/s1600/DSCF6011.JPG" height="300" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-size: 13px;">The Baltimore Sun's Anne Arundel satellite office.</span></span></span></td></tr>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• Responsible for two teams of four account executives (AE's) in two remote locations.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• Managed multiple advertising accounts for eight AE's. </span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• Assisted with account management of $6 million in advertising revenue. </span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• Responsible for following all AE's ad order tickets and agency ad schedules to correctly reserve ad space in The Baltimore Sun and it's special sections. This included proper billing.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• Responsible for working directly, on the AE's behalf, as a liaison between advertisers and The Sun's art department.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> - Submitting creative requests to the art department for spec ads.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> - Gathering ad copy.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> - Forwarding the spec ads to the advertiser.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> - Communicating the advertisers edits and revisions to the art department.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"> - Getting approvals on-time and prior to deadline.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• Responsible for resolving billing discrepancies for AE's between advertisers and The Sun's billing department.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• Designed media kits for the sales team highlighting successes.</span></span><br />
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• Responsible for taking the minutes during all meetings and sending them out to the sales teams in a timely manner.</span></span><br />
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• On a daily basis organized all hardcopy tearsheets in the tearsheet room.</span></span><br />
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">• On a daily basis tracked and reported actual revenue vs. revenue goals for both satellite teams. </span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">• On a daily basis used Microsoft Excel to organize revenue-tracking reports for all eight AE's.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span>
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">• Responsible for creation of a “virtual office” which enabled AE's to manage account files, download sale promos, and fill paperwork out electronically while out in the field. This was eventually adopted throughout the entire local retail department.</span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• Responsible for training new AEs on the ordering process for ads.</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• Part of a multiple award winning team that finished 105% to goal for 2008 fiscal year. </span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">• My Accolades: </span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">2008 Support Person of the Year (Winner)</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">4th Quarter 2008: Support Person of the Quarter (Nominated)</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">3rd Quarter 2008: Support Person of the Quarter (Nominated)</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">2nd Quarter 2008: Support Person of the Quarter (Nominated)</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">1st Quarter 2008: Support Person of the Quarter (Winner)</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">2007 Support Person of the Year (Winner)</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">4th Quarter 2007: Support Person of the Quarter (Nominated)</span></span></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">3rd Quarter 2007: Support Person of the Quarter (Winner)</span></span></div>
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Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-90564284866724182512015-02-20T11:08:00.004-08:002015-02-20T17:53:21.378-08:00My Education<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: left; float: left; font-size: medium; font-weight: normal; margin-bottom: 1em; margin-right: 1em;"><tbody>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">I graduated from Washington College in 2007 with a Bachelor of Arts degree in Business Management.</span></div>
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<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Washington College is located in Chestertown, Maryland, on the Eastern Shore. It is the 10th oldest college in the United States and was the first college founded after American Independence. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAYOQpu4KItLBB6nbr5ra4srzFi3WrIThTDRDyb85F4jxzn9ORNJYfqFzXDJm2KuHoICmYBhosqXod410eiYnzhljHowIklqlbvMt_CEaec_Z_B3dHS6KSW-h5majcA0RPTDODi5fLEWw/s1600/DSCF5662.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span class="Apple-style-span" style="color: black;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAYOQpu4KItLBB6nbr5ra4srzFi3WrIThTDRDyb85F4jxzn9ORNJYfqFzXDJm2KuHoICmYBhosqXod410eiYnzhljHowIklqlbvMt_CEaec_Z_B3dHS6KSW-h5majcA0RPTDODi5fLEWw/s1600/DSCF5662.JPG" height="300" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">(Here I am in line to receive my diploma. You can also see my father in the background. He is at face level. with me. He's the gentleman with the mustache wearing a blue blazer and a red and blue repp tie).</span></span></td></tr>
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<br />Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0tag:blogger.com,1999:blog-5550059087824045086.post-61716775070208292492015-02-20T10:42:00.001-08:002015-02-20T17:53:34.408-08:00Welcome!<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-rToO1B-BUt0/TsuSQwfF_CI/AAAAAAAAADI/kV6SPK6i68E/s1600/249978_639064178302_20102847_35079510_1052601_n%5B1%5D.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-rToO1B-BUt0/TsuSQwfF_CI/AAAAAAAAADI/kV6SPK6i68E/s1600/249978_639064178302_20102847_35079510_1052601_n%5B1%5D.jpg" /></a></div>
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<span class="Apple-style-span" style="font-size: x-small;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">Welcome! My name is Zachary J. Dixon and this blog is all about my professional career. I've worked in many areas ranging from administrative roles to management ones. This blog will detail everything for you. I'd love the opportunity to be the candidate you're searching for. Tally-ho! -ZJD</span></span>Anonymoushttp://www.blogger.com/profile/14355167481783175617noreply@blogger.com0