Saturday, February 21, 2015

A Retro Look

We successfully breached the market with the launch campaign and sales continued to hold into the third-quarter. But I wanted to continue the momentum by changing the creative. My inspiration for campaign number two came from World War II era propaganda posters and magazine advertisements. The retro-look of these ads needed to immediately grab the viewers attention and peak their interest.

Duration: July - August 2014

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