The Written Under Fire print promotions went through five phases overall. I didn't want the ads to get stale so when one campaign was active I was already working on the next one.
With the launch campaign I wanted to draw the viewer in with imagery and narrative from the book. The previous books were all photo driven so I want to solidly convey that this book was text driven. I selected photos and paired them up with excerpts from the book. I also designed ads for specific days i.e. Memorial Day, D-Day in Normandy and Father's Day.
Duration: May 2014 - June 2014
Memorial Day Ad
D-Day in Normandy, June 6 Ad
Father's Day Ad