Saturday, February 21, 2015

Print Campaigns

The Written Under Fire print promotions went through five phases overall. I didn't want the ads to get stale so when one campaign was active I was already working on the next one. 

With the launch campaign I wanted to draw the viewer in with imagery and narrative from the book. The previous books were all photo driven so I want to solidly convey that this book was text driven. I selected photos and paired them up with excerpts from the book. I also designed ads for specific days i.e. Memorial Day, D-Day in Normandy and Father's Day.

Duration: May 2014 - June 2014

Launch Ads
"BAR MEN FORWARD!" - "Come on," shouted Col. Van Bibber. "We'll have to clean 'em out--BAR Men forward--pass it back." Joes passed word back down the column: "BAR Men forward!" Two Browning automatic riflemen hurried forward. One crouched by either corner at the end of the street. Tanks were pouring fire from .50-caliber bow guns down Rue Don Pedro. BAR Men opened up. "Come on," shouted Van Bibber, waving his automatic. "Come On!" -Lee McCardell - July 4, 1944

SAAR RIVER BRIDGE TAKEN - "The attack on the bridge was no longer secret. From the far side of the river the Germans began firing at the engineers with rifles and machine-guns. "It was the most murderous small-arms fire I have ever seen in my life, "Colonel Philbin said later, "My hair actually stood on end as I watched those engineers of ours working under that fire." -Lee McCardell - December 5, 1944
# 3.
SNOW LIKE WHITEWASH - Stark chimneys of Eschdorf's fire and shell-gutted houses come into sight above these snow banks. Snow conceals the dirty litter of their ruins. Snow turns stacks of empty shell cases into white pyramids. Snow half buries army trucks and trailers parked in fields around the village. What a mass of hidden battle scars spring will bring forth this year in the Ardennes when the first warm sunny days melt this merciful snow! -Lee McCardell - January 29, 1945
Memorial Day Ad
GETTYSBURG ADDRESS - "...that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion - that we here highly resolve that these dead shall not have died in vain - that this nation, under God, shall have a new birth of freedom - and that government of the people, by the people, for the people, shall not perish from the earth." -Abraham Lincoln - November 19, 1863
D-Day in Normandy, June 6 Ad
WHISKED TOWARD BEACH - Crowded into the vessel, some two dozen of us were whisked in through the fleet toward the beach. Wondering whether the sweepers and engineers had removed enemy mines and underwater obstructions, we hung on as the ship bounced over one wave, then through the next. We passed vessels showing evident signs of hits by enemy shore-fire or underwater mines. Then we were on the beach. - Holbrook Bradley - D-Day Plus 1, June 7, 1944
Father's Day Ad

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