Wednesday, March 4, 2015

Adding Santa's Red Cap

     I followed the format of my initial marketing campaign going into the holiday months. Only one thing changed. I added a red Santa cap on the head of each individual's portrait. This addition was simple enough, clean enough and conveyed my point. I didn't want to clutter the ad with a bunch of additional holiday non-sense.
     The two print campaigns for "Man In The Street" ran from September 2014 to December 2015 and generated $75k in sales for The Baltimore Sun.  -ZJD

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