My focus for this holiday campaign was on showcasing the value of a one-of-a-kind original print photo as a collectors item. These ads show crop-marks, and for the first time the backs of the photos which include the photo subject, card catalogue index number, the date published, the photographer's stamp, photographer's notes, the caption and the unique eight-character barcode ID it was assigned for the digitization and archiving process.
Purchasing an original print was not the only way to purchase a photo. Customers did have the ability to purchase reprints, but reprints did not include any of the unique information on the back of the photo that a collector would cherish. -ZJD