Wednesday, March 4, 2015

Owning The Moment

     I've taken you through my final projects and my final marketing campaigns with The Baltimore Sun, but now I'm jumping back to my first. Let's go back to the photo digitization project of 2010. 
     Having an entire archive of nearly 1-million digitized photos at its disposal, The Baltimore Sun wanted to get into the photo collectibles, reprints and licensing markets. We built the first campaign 'Own The Moment' around iconic local moments from its photo archives to grab the market's attention. Here are six of the 17 ads we used.  -ZJD
Campaign Duration: June 2010 - December 2010

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